Monthly Archives: August 2013

Tweeting Smoke Cloud


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Social media platforms like Twitter and Facebook are in part, a tool to give Tom, Dick and the rest of the world a glimpse or (if your enthusiastic) a minute by minute account of what’s happening in your life. But how much is too much info? And is there an element of professionalism that some have missed the memo on? The article Man tweets for weed; job goes up in smoke found here, highlights a smokey no no.

When an American car repair shop worker got struck with the cloud of boredom, his silver lining of an idea was too Tweet his local drug dealer. Said worker went on to specify he wanted a ‘joint’ delivered too his workplace. One thing led to another and not only did the local police authorities get in on the tweeting action, but the authorities forwarded the tweet onto one of the board of directors of the repair shop. Needless to say the ‘joint’ seeker lost his job.

I think it’s pretty fair to say that a Tweet like that is about as unprofessional as they come. But that doesn’t mean to say that if you have a job, that you can no longer use your social media accounts for personal use. It’s all about finding the balance between presenting a professional image and maintaining an individual presence. The article Using Twitter Professionally vs. Personally found here has some useful tips and boundaries for twitter users.

The article The Fine Art to Juggling Personal and Professional Twitter Accounts found here, suggests that having separate twitter accounts is the way to go for those who are Twittaholics but still want to remain professional. It also provides some handy tips on keeping things real but professional at the same time.

It is important to note that employers don’t expect you to be all ‘suit and tie’ about your social media presence, in fact many organisations and professionals encourage social media users to add personal touches too there professional interactions. The article Finding the balance between personal and professional on Twitter found here, expands and discusses this concept further.

Social media is all about expressing yourself as an individual and perhaps professionalism isn’t something that crosses your mind every time you post or tweet, but there is some common sense involved (acceptable and not acceptable postings). Perhaps one should think before you Tweet! Otherwise you might find yourself caught in the smoke cloud of unemployment.

PS: if you click the Twitter picture it takes you straight too my Twitter page! (which is a work in progress)


It’s all about the people


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Facebook has taken the online social media world by storm and it’s no wonder that businesses are looking to capitalise on this phenomenon. Previously it has been difficult for businesses to use Facebook as a relative and accurate source of secondary data, but recent developments have seen a change in favour of these emerging tech savvy companies!

The article 7 Facebook Graph Searches That Will Give Your Business An Edge found here, highlights seven handy graph searches that can give businesses useful insight into who likes there business, demographical info and many other useful pieces of information.

One of the most beneficial and interesting accepts of this Facebook search option is Facebook users take the time to really think about what they ‘like’ and in considering this, businesses have the ability to use the graphed information to develop a digital marketing strategy for their online Facebook page.  A visual overview of the graph search interface and how it works can be found here.

So what does Facebook graph search mean to businesses? In the most basic of terms, it is an online S.W.O.T analysis database that segments consumers based on their ‘likes’. For example, if Karen walker typed in “people who like Karen walker and Parnell the graph search would display how many people who lived in Parnell and liked the Karen Walker page. Karen Walker could then use this information to target this market segment.

Sounds too good to be true right? Well there is some interesting controversy buzzing around the internet about privacy issues. The article Facebook’s Graph Search worries security experts found here, provides a comprehensive overview on the potential privacy issues the Facebook graph search may cause users.

Currently the Facebook graph search is only available to roughly 1.1 billion users (unfortunately NZ isn’t on their radar at the moment) as the developers continue to work out the nuts and bolts. The article Facebook rolls out graph search found here, further explains this.