Monthly Archives: October 2013

Social Media and Digital Marketing for the Noob and I

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Image Retrieved from:http://www.sharenator.com/Freaking_Noob/yoda_noob_12275-48271.html

Being the type to not have engaged in social media (shocking I know) or the type to have much knowledge of Digital Marketing, I entered into the Digital world with little to no basic knowledge or connection with it. I know I mustn’t be the only one who struggled to come to terms with everything digital so I am going to supply some helpful articles throughout this post.

One of the most remarkable things about the internet is its ability to provide you with solutions to almost any query or problem you may have! The Article The Noob Guide to Online Marketing found here is one such example and has a comprehensive chart that breaks down the key components of Digital Marketing. And as the title suggests, it has been designed for “noobs” which can roughly be translated as someone that has little to no knowledge or skill at something.

Another article I found really helpful was The Beginner’s Guide to Social Media found here. This article not only breaks down how to use Social Media, but it does it in specific section tailored to a Social Media site. In particular I would recommend checking out the LinkedIn section, which has some really helpful tips on how to set up your LinkedIn page.

I know social media can be a bit daunting but I believe it is fast becoming a very important aspect to everyday life and you do not want to be left behind during this mass shift of communication to the digital realm. As technology continues to evolve and communication becomes more of a deep set fixture online, people must make moves to ‘get involved’. In contrast to this, the article Social Media Noobs and Gurus found here, thinks otherwise and discusses how experts look down on newcomers to social media.

Finally the article 33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes) found here, outlines some easy to understand tips for people looking to get a grasp on the basics of Social Media and Digital Marketing. 

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The Myths and Legends of Old

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Image Retrieved From: http://www.bzzagent.com/blog/post/emailmarketing/

Myths and legends have long since been popular bases for amazing bed time stories, but this blog post isn’t going to be focusing on the myth of the monster in the closet. In this day in age, just about everything can be attached with a partially true, but mostly false assumption and Social Media hasn’t escaped this. The article 11 Big Myths About Social Media and Content Marketing found here, brings to mind some common and in some cases, pesky marketing fables.

One myth I found particularly fascinating is that “Social Media will kill Email”. It is common and practiced knowledge that consumers cannot sign up to social media sites without a valid email account. Organisations that wish to pursue a combination of both social media and email marketing and promotion should be aware of this link and use it as an opportunity to strengthen their campaign. And if this isn’t enough incentive to believe that both email is not being phased out by Social Media, the article How Many Email Users are There? found here, supplies statistics that suggest approximately 2.9 billion email users. The article Social Networking Reaches Nearly One in Four Around the World found here, estimates 1.47 billion people around the world participate in social networks. This article also supplies a comprehensive break down on Social Networking usage and is well worth a look!

In any case it is important to do your research before believing in a myth such as the above, the article Email and Social Media: Playing in the Same Sandbox found here, highlights some noteworthy benefits such as increasing the rate of return and exposure with integrating social media to email programs.

Some Myths and Legends are more believable then the next, but you might want to pay attention to what you believe in when it comes down to Social business.

Sold! To the Highest Bidder

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Image Retrieved From http://med.stanford.edu/irt/security/spam.html

I’ve always wondered what the deal was with spam emails. In fact I always assumed it was something to do with not being able to come up with a password that would make Da Vinci proud (something I’ve never been good at). However contrary to my naïve belief, spam emails are actually in part, the result of organizations that get a hold of your email through common means (subscriptions, competitions etc) which they then go on to sell off to the highest bidder! The article One Simple CAN-SPAM Addition That Could Transform Your Email Marketing found here outlines some tough truths.

So how can you stop websites you once trusted that may potentially be sizing up how much they can make from selling of your details to another site?…. well that’s a bit of a difficult question to answer. But one of the most common ways for the savvy consumer to attempt to stay one step ahead is reading the fine print. Use common sense when it comes to subscriptions and make sure you understand what you are signing up too. The article 5 Ways to Stop Spam Email Today found here suggests some useful tips on how to prevent email spamming.

Lots of email engines like Gmail and Hotmail offer built in spam filters, however it’s important to be aware that more often than not, an important email can end up in the spam folder so keep an eye on it! The article How can I stop Getting Spam Emails?  found here, expands on this further.

There are a few interesting laws and regulations around email spam and the NZ Department of Internal Affairs has a comprehensive web page outlining them found here. Any Marketer looking to use digital marketing in the future should give these a read before pursuing some potentially illegal, spamming!